Indonesia Contributes 40 Percent of Shopee's Business Growth in Southeast Asia

Services mobile marketplace C2C Shopee stated that 40% of the contribution to business growth in the Southeast Asian countries where it currently operates comes from Indonesia. Shopee also claims that the app has now been downloaded 20 million times across Southeast Asia and is receiving more than 250 orders every day. In addition, Shopee also announced that it will hold a Mobile Shopping Day on October 10, 2016, which series of events will begin on October 1, 2016.

Based on data from the Ministry of Communications and Telecommunications, online purchases of goods made through devices mobile devices experienced a growth of up to 164% from 2014 to 2015. While purchases through website or desktop with only increased by 32%.

Shopee, which is under the umbrella of Garena, also claims that it has now experienced a significant increase in business in the seven countries where it operates, including Indonesia. Based on internal data, in August 2016 Shoppe had 20 million downloads across Southeast Asia and received more than 250 thousand orders per day.

Indonesia is said to be the country that contributes the most, accounting for 40% of Shopee's business as a whole. Shopee itself is currently operating in Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines and Taiwan.

Shopee CEO Chris Feng said, “With our experience and understanding of the Indonesian market, we believe we can survive here. We also continue to accelerate relationships with business partners and improve ourselves to suit the needs of consumers in Indonesia. […] In general we are also now growing at around 50-60 percent per month. This growth is for traffic and transactions. I think transactions will grow along with traffic.”

For information, Garena, the parent company that oversees Shopee has also get funding Series D for $170 million in March 2016 led by Khazanah Nasional Berhard. According to Chris, the funding has also indirectly strengthened Shopee's financial capabilities. One of the investments made is in the education sector by holding Young Entrepreneur Program and Shopee University. Through these two programs, Shopee tries to provide education to its customers selling they are about buying and selling business online online.

Mobile Shopping Day

In addition to announcing business growth, Shopee also announced that it would hold a Mobile Shopping Day campaign, a shopping activity online via mobile devices which offers a variety of attractive offers. This activity is planned to be held for 10 days starting from October 1, 2016 and culminating on October 10, 2016. Hope, shopping festival mobile devices it can be a shopping festival mobile devices biggest ever.

“Shopee would like to mark October 10 as an important milestone that marks the beginning of a new era where we can shop online freely anytime via the device mobile devices. We also want to invite all parties to be able to celebrate this special day with us at Shopee," said Chris.

Even so, Chris also said that his party would not set a target for this campaign. The main goal to be achieved is educating consumers that now there has been a shift in behavior in the community to shop, which was originally through online shopping desktop with now it can be done through the device mobile devices.

Based on Criteo survey in 2015, Indonesia is the country that contributes the highest m-commerce trend in Southeast Asia. The figure reached 34%, followed by Taiwan in second with 31% and Singapore in third with 29%.

Besides Shopee, a similar concept is also offered by Carousel both based in Singapore. Then there's still like, Tokopoketand Coral which is currently operating in Indonesia and enlivening the realm of mobile marketplace.