Online Shopping Trends and Shopee Plans in Indonesia this Year

E-commerce competition in Indonesia is getting busier. Shopee, one of the e-commerce businesses that has the concept of marketplace, views that the current competition in the Indonesian market is an attempt by e-commerce businesses to take advantage of the growing Indonesian market. Shopee has planned a number of strategies to navigate the year 2017.

Sebagai marketplace relying on approach mobile Shopee see the tight competition in the e-commerce business in Indonesia today as a driving force to consistently present the best solutions for the community. One of the things that Shopee offers is to present social media features that are close to the community to take advantage of the high penetration of mobile device usage in Indonesia.

In addition, Shopee, which is supported by Singapore-based Garena, also believes that the presence of an e-commerce roadmap issued by the government through the Ministry of Communications and Information Technology last year will have a positive impact on the e-commerce industry nationally. Mainly to strengthen the e-commerce industry and regulate this growing industry.

“Shopee believes that the e-commerce industry in Indonesia will receive wider attention in 2017, especially with the introduction of the National E-Commerce Roadmap through the Ministry of Communication and Information last year. With this government regulation, it is hoped that the structure of this industrial ecosystem can be stronger and more organized, in order to support the business of e-commerce companies in Indonesia," said Regional Managing Director of Shopee Rainal Lu to DailySocial.

Shopee plans in 2017

In 2017 Shopee saw quite promising opportunities in the e-commerce sector, especially mobile-first. Shopee has been trying to explore the mobile segment with the features or services it provides. Shopee estimates that mobile device users in Indonesia will continue to grow and the e-commerce trend will gradually lead to mobile commerce.

From Shopee's internal results it is stated that no less than 70% of Shopee users prefer to make transactions via email mobile app because of the convenience and flexibility it offers. With the culture of shopping online via mobile app In this case, Shopee hopes to increase the number of existing transactions.

Regarding innovations this year, Shopee doesn't have much to share. What is clear is that Shopee plans to improve service quality, starting from adding existing payment methods, collaborating with brands, and simplifying the registration mechanism. Including strengthening e-commerce networks by collaborating with logistics providers third-party. In addition, improving the user experience is also not spared from Shopee's focus this year, although it has not been explained in detail.

“Shopee consistently strives to provide a variety of solutions to ensure our users have an excellent shopping experience using cell phone comfortable and fun. In the future, we are committed to consistently implementing several programs that we feel will provide direct benefits for users," said Lu.