Zilingo Southeast Asian Fashion Marketplace Inaugurates Presence in Indonesia

Zilingo, a Southeast Asian fashion marketplace player, inaugurated its presence in Indonesia with the legal entity PT Zillion Tech Indonesia located in Jakarta. Zilingo Co-Founder and CEO Ankiti Bose explained that at the moment Zilingo can only be accessed via situs official. The mobile application will soon be released, both for the Android and iOS platforms.

The presence of Zilingo in Indonesia is part of the expansion after the acquisition of Series A funds last year. Currently, Zilingo only serves consumers located in Jabodetabek, but the plan is that in March 2017 it will reach all consumers throughout Java. As for the sellers, the number has reached more than 2700 sellers with a total of 100 local brands.

Not only that, sellers from China, Thailand, and Taiwan have shown their seriousness to participate in selling through the Zilingo Indonesia platform.

"The process of creating the Zilingo Indonesia site is faster than other countries, less than a week before the launch schedule. We have also captured more than 100 orders per day. By the end of this year, we are targeting to become the number one fashion marketplace player in Indonesia," said Ankiti .

Implement localization strategy

Competing with competitors, such as Sale Stock and Shopee, Zilingo has its own tips in running its business in Indonesia. Ankiti explained, the main key is to do localization for all lines. He admitted that Zilingo would not be successful without a marriage model of technology system integration from Singapore and India to create the nuances of the Indonesian market.

To take Zilingo's business seriously in Indonesia, it has placed a local team starting from the position of Country Manager, sales, marketing, operations, and customer care. Others are from the central team living in Indonesia to understand and integrate Zilingo's business processes and create innovative features.

Considering that Indonesia is an archipelagic country, Zilingo has collaborated with logistics companies for shipping methods. Not only that, to adapt to Indonesian culture, Zilingo also provides payment options via ATM transfer and a special column for Batik collections.

"Localization has been our core strength since the first expansion in 2015 to create a platform according to local needs. We will do the expansion gradually, by creating a strong business base in Jabodetabek before expanding to other regions."

Ankiti claims that most fashion e-commerce players in Indonesia play in the horizontal segment. They only sell products from branded or private label goods. Zilingo offers product discovery easier for sellers. They hope to encourage fashion players who have long been known to the public to go online.

The concept adopted by Zilingo is to help SME sellers offline can sell online. They provide support back end fully for sellers, includes an online seller center and an application that can be used to download product lists, manage inventory, schedules pickup and perform customer service and marketing.

"Like our offerings in Zilingo Singapore and Thailand, we plan to introduce cross-border services in Indonesia. Consumers can shop on the Zilingo platform throughout Southeast Asia and sellers can sell their products there," concluded Ankiti.